About

One bloke,
not an agency.

I'm Jake North. I build and run websites, missed-call texts and follow-up systems for Australian home service businesses. You deal with me, every time you ring.

Book a call 0483 952 222

Jake North, ownerJetty Digital

The short version

I've spent my working life on two sides of the same fence. One side is systems: IT admin for public schools, an engineering firm and Hewlett Packard, then a year building software in my own business. The other side is the tools: trade assistant on data and electrical construction sites, time in mechanic shops, time on air con and refrigeration jobs, a Cert II in electrotechnology and a Cert II in automotive mechanical.

In between I earned a Cert IV in Fitness, ran a personal training business full time in a gym, and ran two ecommerce businesses. Different products, same job every time: build the system, run the system, fix the system when it breaks.

That mix of systems work and time on the tools is why Jetty is built around the way home service businesses actually operate.

Where I've been

Systems, time on the tools and running my own books.

Systems administration

Hewlett Packard, public schools and an engineering firm. Networks, hardware, accounts and the phone calls when it all fell over.

Trades

On the tools and around them

Trade assistant on data and electrical construction sites, work in mechanic shops, and air con and refrigeration jobs alongside fridgies.

Tickets

Cert II electrotechnology, Cert II automotive mechanical, Cert IV in Fitness

Technical and fitness training backed by time doing the work.

Software

A year building software

Ran my own software business for a year. Specced it, built it, supported the people using it.

Ecom

Two online businesses

Offers, fulfilment, customer service and follow up across two ecommerce businesses.

Fitness

Cert IV in Fitness, full time personal trainer, own business

Sold, booked and retained clients face to face. Nothing teaches follow up faster than a gym floor.

Why home services

Built around the way you work.

The pages, forms, missed-call text and follow up are written around your services and the questions customers ask before they book.

Pest controller treating the outside of an Australian home

Home services

Each trade has its own quoting and callout rhythm. The website and follow-up need to match it. See the home service workflows →

How I work

You get me

No account manager, no offshore team writing your copy. Same phone number every time.

Systems, not stunts

The site, missed-call text, follow-up and review requests each have one clear job.

Plain English

One report a month you can read at the smoko table. Calls, enquiries, reviews. No 40 page dashboard.

No lock in

No lock in. Month to month or yearly, and you can stop at the end of any month. Your domain is registered in your name and stays with you, and your Google reviews sit on your own Google profile, so those are yours either way. The website, the business number and the automations run on our platform, so they stop when the subscription does. If you want to take the build with you there's a one off handover fee of $1,500 plus GST, and after 12 months with us that fee is waived. We'll tell you all of this before you sign, not after.

Have a chat with me directly.

20 minutes. I'll walk through the site, missed-call text and follow-up, then answer your questions.

Pick a time

Or email Jake

One bloke,not an agency.